Disclaimer… my thoughts and opinions are my own and do not represent the opinion of anyone other than me…
So, as you know, I don’t normally cover product recommendations but today’s blog is an exception. And only because it allows me to make address a very big Maven pet peeve: Out of date websites. Now, in one of my past lives I was a webmaster and can honestly say I have quite a few websites and web-based applications (now called “cloud apps”) under my belt. But seeing as I have mostly left web development and design to others these days, I can honestly say that as a user of many of today’s business websites I have a much more critical view of the lack of up-to-date information. Oh, of course, large companies have whole departments just to keep the online content flowing. But for the everyday small or medium business, your digital face to the world is the 24 hour a day image and believe me, your potential and existing customers have formed an opinion.
Fortunately, it’s no longer necessary to explain to business owners the importance of a website. Most everyone understands how crucial an online presence is, especially with the current number of smart phone users. It is really just easier to go to a company's website than look up a phone number, dial it, navigate the menu, sit on hold...you get the idea.
What has not quite gotten through to many business owners, however, is the importance of keeping your website updated, interesting, and relevant. And I don't just mean in terms of design, which is very important, but the content itself. You may have a beautiful site that customers enjoy visiting, but eventually they will tire of it if there is nothing new for them to read.
Now, Maven understands that, updating your site is not always a simple task, especially if you are a very busy business owner (or a very busy marketing manager) with little to no HTML experience. If any of the following scenarios sounds like you, I apologize for giving you one more thing that wakes you up in a panic in the middle of the night:
1) “If it’s not broken, don’t fix it!” My website has all my contact information. I’d love to add new content to my website but I don't know any HTML, don't really have the time or interest to learn, and worry that I’ll mess something up.
2) “I’m saving up!” My web designer charges me per hour and I would rather contact her when I have a lot of major changes. I don't want to spend the money to add three sentences and fix my spelling error!
3) “I have the power but where’s the manual?” My web designer gave me Joomla/Drupal/some other CMS (Content Management System) and showed me how to use it to update my site. My designer said it would be easy except for some reason I have to look up the instructions every time I need to change something. I end up having to call my web designer anyway so how is this easier? (And my web designer is as tired of taking my calls as I am of calling him! He really is a great guy… ) Bleh.
Fortunately ( or should I say “magically,” <snicker>), I have found a better way. There is a cloud service called MagicEdit (www.magicedit.com) that works as advertised; it's the simplest tool that I've seen by far, yet it is quite powerful and can handle much more than just text replacement. MagicEdit was offering a two-week free trial and I had a couple free hours to kill so I decided to try it out on one of my personal, all-but-forgotten, sites. Being and crusty, ex-web developer myself, I approached my experiment with a good deal of skepticism. The instructions for setting up the text replacement fields are surprisingly straightforward. In fact, once I had my site uploaded to the service, it took me less than two minutes to get MagicEdit working. Seriously, I just installed a basic Content Management System in two minutes. I don't know if anyone out there is aware of how long it takes to configure a site with Wordpress, Joomla, or Drupal, but it's not two minutes. It's probably not two hours either. (Not that I don’t love those capabilities but Maven firmly believes in the right tool for the right problem.)
I quickly added an editable text area (yes, dear readers, I edited “the code”… The code does need to be touched at least once to mark editable areas). It was just a basic home page greeting. "Hello World," or something like that. I went to my site to try it out. The directions for logging in were easy, so I took a look at my home page and there it was. A shiny little red "edit" button. Not quite so direct as the "Eat Me" cake or "Drink Me" bottle from Alice and Wonderland, but equally as tempting. I clicked the edit button, et voila, a text box (dare I say “magic” again?). I typed my new text and clicked submit, et voila again, "Hello, and welcome to my new home page." Not very eloquent, I know, but I was amazed at how easy it was. Three steps: edit, type, submit.
Hmmpf…well, that’s just text. I’m sure in my bad programming old days I coulda come up with that! Accept that I found out that I could also add images, update news pages, create blog entries… double hmmpf… and all for about $15 a month (that includes hosting fee), no repeat calls to my guy. Well, I thought brightly, it’s about darn time!! Too bad I’m not still designing web pages… I’d be the hottest designer around and EVERY one of my clients would be on MagicEdit. Freeeeedom! Who says you can’t have your cake and eat to? Certainly not me. Try it… I dare you. And demand nothing less for your web designer. Be free! Start at http://magicedit.com.
Magically yours,
Maven
“Magic” lyrics in title by Pilot
No comments:
Post a Comment