Blog your way to expert status

Are you an expert but nobody knows it? Or are you working on becoming an expert?
A blog can be a great way to get started establishing your expertise!
Here are some Maven Do’s & Don’ts:
DO:

• Just get started. It seems to take about 100 posts before your blog really starts “rising to the top” so you just want to get started. There are great options such as Blogger or WordPress. Be sure to look at the features that are important to you before you pick a tool. For instance, if you want your own domain name (http://www.corpmavenmusings.com) you’ll likely choose WordPress. If you want more integration with Google, you might choose Blogger.
  
• Have a main theme/storyline and identity that keeps people interested and wanting to come back. This theme is your main “expertise” area.
  
• Really share your expertise! Be a thought leader. Give it away for free. Why do restaurants give away their “secret” recipes? Because it builds loyalty and brand recognition. If someone wants the real deal, they will always come to the source, even if they have the recipe.
  
• Don’t be afraid to do short posts and explore side topics. This breaks up the monotony and makes you more interesting to readers. Tie side topics back to main theme if possible but don’t force it.
  
• Respond faithfully to reader comments and use them for future blog topics.
  
• Get your name out there by commenting on other experts blogs.
  
• Use trackback links to let other bloggers know when you are blogging about their content.
  
• Consider asking another blogger if you can contribute a guest posting. (see About.com article below)
  
• Use social media (Facebook, LinkedIn, Twitter, etc.) to update your followers when you have posted a new entry.

DON’T:

• If you have a product, do share updates but DON’T make your blog into a product announcement page (unless that is the intention and then go for it!). You are an expert in a given domain, a thought leader. If your readers connect with you then your product will benefit.
  
• Do not disrespect other bloggers or experts with comments or needlessly ridicule. This will only come back to bite you later (plus it’s bad Karma!).

Once you’ve established your expertise on your blog, leverage this body of work to expand into other areas by volunteering as a speaker at the Chamber of Commerce, local schools or other community venues. Consider writing a regular column for a local newspaper. The sky’s the limit!! You just need to START!
Happy blogging! ~ Maven
Related articles from About.com:

• What is a Trackback - Trackbacks Explained
  
• What is Google Blogger?
  
• Choosing a Blog Host: Wordpress Overview
  
• 15 Tips to Increase Your Blog's Traffic
  
• Guest Bloggers - Top 10 Tips for Guest Bloggers